BRANDING & IDENTITY 01 / CREATIVE

Make your brand impossible to ignore.

Strategy, identity and visual systems designed to turn businesses into distinctive brands people recognise, remember and trust.

Brand Strategy Identity Systems Visual Language Guidelines
IDENTITY LAB
SYSTEM / 001
ID / 01 DISTINCT
T
Build Different.
02 TYPOGRAPHY
Aa
FORM / VOICE ABCDEFGHIJKLM
03 COLOUR
#0F5DB8 PRIMARY
BRAND VOICE DISTINCT. Clear / Human / Confident
STRATEGY • IDENTITY • DESIGN • BRAND •
✦
ONE BRAND EVERY TOUCHPOINT
CREATE
X / 042 Y / 118
STRATEGY ✦ POSITIONING ✦ NAMING ✦ LOGO SYSTEMS ✦ TYPOGRAPHY ✦ COLOUR ✦ BRAND VOICE ✦ GUIDELINES ✦ STRATEGY ✦ POSITIONING ✦ NAMING ✦ LOGO SYSTEMS ✦ TYPOGRAPHY ✦ COLOUR ✦ BRAND VOICE ✦ GUIDELINES ✦
02 BRAND STRATEGY

Great brands are built before they are designed.

Before colours, typography or logos, we define the strategic foundation of your brand — what you stand for, who you serve, why you matter and how you should be remembered.

01
Purpose & Vision

Define why your brand exists and the future it wants to create.

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02
Audience Understanding

Understand the people you need to reach, influence and convert.

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03
Positioning & Differentiation

Identify the space your brand can own in a competitive market.

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04
Personality & Voice

Define how your brand should feel, speak and behave consistently.

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STRATEGIC BRAND FOUNDATION
YOUR BRAND STRATEGY
01
Purpose Why do we exist?
02
Audience Who should care?
03
Positioning Why choose us?
04
Personality How do we behave?
MARKET CULTURE VALUE
STRATEGY STATUS Purpose & Vision
FOUNDATION / 01
OUR PRINCIPLE

Design makes a brand visible. Strategy makes it meaningful.

✦
03 VISUAL IDENTITY SYSTEM

One identity. Infinite expressions.

We transform your strategy into a flexible visual language — creating the elements, rules and systems that make your brand recognizable everywhere it appears.

BUILT FOR CONSISTENCY & SCALE
IDENTITY SYSTEM 06 ELEMENTS
BRAND SYSTEM / LIVE
100% RGB
T
teco touch
PRIMARY LOCKUP
T SYMBOL
T REVERSE
T MONO
Aa
PRIMARY TYPEFACE Form meets function.
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
Display Heading Subheading Body copy
PRIMARY #0F5DB8 RGB 15 / 93 / 184
#EEF5FC
#FFFFFF
#F5F7FA
VISUAL LANGUAGE Recognisable without seeing the logo.
01
PEOPLE / NATURAL
02
PRODUCT / PRECISE
03
DETAIL / HUMAN
T
teco touch DIGITAL EXPERIENCE
BUILD. BRAND. SCALE. ↗
T
EXPLORE
X 042 Y 118
01 Logo Architecture
02 Typography
03 Colour Systems
04 Graphic Language
05 Art Direction
06 Brand Assets
04 BRAND APPLICATION

Your brand shouldn't stop at the logo.

We extend your identity across the places people actually experience your business — digital products, campaigns, social media, presentations, print and everyday brand communications.

ONE SYSTEM / EVERY TOUCHPOINT
51.5072° N BRAND / 04
YOUR BRAND EVERYWHERE
DIGITAL EXPERIENCE
DIGITAL BRAND Make every interaction unmistakably yours. EXPLORE →
01 WEBSITE
BRAND / SOCIAL
BUILD. BRAND. SCALE.
↗
02 SOCIAL
•••
YOUR BRAND Made to move.
03 MOBILE
teco touch DIGITAL EXPERIENCE
04 PRINT
05
CAMPAIGN BE SEEN.
2026
05 CAMPAIGN
BRAND PRESENTATION 06
IDEAS THAT LOOK CONSISTENT.
06 PRESENTATION
DIGITAL
SOCIAL
PRINT
CAMPAIGN
VIEW
WEBSITES ✦ SOCIAL MEDIA ✦ CAMPAIGNS ✦ PRESENTATIONS ✦ PRINT ✦ PACKAGING ✦ ENVIRONMENTS ✦ WEBSITES ✦ SOCIAL MEDIA ✦ CAMPAIGNS ✦ PRESENTATIONS ✦ PRINT ✦ PACKAGING ✦ ENVIRONMENTS ✦
04 — 07

Wherever your audience meets your business, it should feel like the same brand.

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05 BUSINESS IMPACT

Branding is not just how you look.

A strong brand helps people understand you faster, trust you sooner, remember you longer and choose you with greater confidence.

BRAND CLARITY → BRAND EQUITY → BUSINESS VALUE
BRAND EQUITY SYSTEM
01 / 06
BRAND EQUITY COMPOUNDS
01 Recognition
02 Difference
03 Trust
04 Consistency
05 Value
06 Growth
CURRENT SIGNAL Easier to recognise
✦
THE BIGGER PICTURE Good branding creates cumulative value.
CLARITY → RECOGNITION → TRUST → PREFERENCE → GROWTH
06 OUR BRANDING PROCESS

From uncertainty to an unmistakable brand.

Great identities don't begin with decoration. They begin with understanding. Our process turns insight into strategy, strategy into identity, and identity into a system built to grow.

STRATEGY → IDENTITY → SYSTEM → LAUNCH
BRAND DEVELOPMENT / LIVE
DISCOVERY 01
01 AUDIENCE Who are we speaking to?
02 MARKET Where is the opportunity?
03 BUSINESS What must the brand achieve?
DISCOVER INSIGHT
FAMILIAR DISTINCTIVE PREMIUM ACCESSIBLE
A
B
C
YOU
POSITIONING PURPOSE PERSONALITY VOICE
T
teco touch
Aa TYPE
FORM
02
Aa
TYPE
03
COLOUR
04
LAYOUT
BRAND SYSTEM
BRAND LIVE ↗
WEBSITE
SOCIAL
CAMPAIGN
SALES
PRODUCT
CURRENT PHASE Discovery & Insight
ACTIVE
01—05
THE RESULT Not just a new look.

A clear, distinctive and scalable brand system your team can actually use.

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07 BRANDING SERVICES

What can we build together?

From defining a new brand to evolving an existing one, we create strategy, identity and practical brand systems designed for the way your business actually operates.

STRATEGY / IDENTITY / APPLICATION / GOVERNANCE
01
FOUNDATION

Brand Strategy

Clarify what your brand stands for, who it serves, how it should be positioned and what should make it meaningfully different.

↗
BRAND STRATEGY 01 / FOUNDATION
BRAND WHY?
PURPOSE AUDIENCE POSITION
Define the strategic core.
Purpose Vision Audience Positioning
02
EXPRESSION

Visual Identity

Build a distinctive visual language through logo systems, typography, colour, graphic elements, imagery and art direction.

↗
VISUAL IDENTITY 02 / EXPRESSION
T
Aa
Make the strategy visible.
Logo Typography Colour Art Direction
03
EVOLUTION

Rebranding

Evolve an outdated, inconsistent or unclear brand while protecting the equity and recognition already built into the business.

↗
REBRANDING 03 / EVOLUTION
BEFORE A
→
AFTER T
Evolve without losing recognition.
Audit Repositioning Refresh Migration
04
CONSISTENCY

Brand Guidelines

Give your team practical rules, examples and reusable assets that make applying the identity easier and more consistent.

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BRAND GUIDELINES 04 / CONSISTENCY
BRAND GUIDE
LOGO TYPE COLOUR VOICE
Turn identity into usable rules.
Usage Templates Rules Assets
05
DIGITAL

Digital Brand Systems

Translate the identity into websites, social media, digital campaigns, product experiences and reusable digital brand components.

↗
DIGITAL BRAND SYSTEM 05 / DIGITAL
Make the brand work digitally.
Web Social Campaigns UI Assets
06
ACTIVATION

Campaign & Brand Assets

Extend the identity into campaigns, presentations, social content, launch materials and other branded communication your business needs.

↗
BRAND ACTIVATION 06 / APPLICATION
BRAND BE SEEN.
T
Put the identity into motion.
Campaigns Social Pitch Decks Launch Assets
✦
NOT SURE WHAT YOU NEED? We can help define the right branding scope.
Discuss Your Brand ↗
08 SELECTED BRANDING WORK

Brands built to be recognised.

A selection of identity systems designed to turn strategy into distinctive, practical and memorable brand experiences.

STRATEGY / IDENTITY / DIGITAL / ACTIVATION
01
A
BRAND IDENTITY AVERA
AVERA® MOVE WITH PURPOSE. 2026 / BRAND SYSTEM
A
DESIGNED FOR WHAT'S NEXT.
A
AVERA BRAND / DIGITAL
STRATEGY
IDENTITY
DIGITAL
BRAND SYSTEM / 2026 Built for movement.
01 / 03
FEATURED PROJECT

Avera

A bold identity system designed for a modern mobility brand entering a competitive, fast-moving market.

SECTOR Mobility
SCOPE Strategy + Identity
YEAR 2026
PROJECT FOCUS
Positioning Visual Identity Digital System Launch Assets
Explore Project ↗
02
N
NORTH/ FORM
N
NORTHFORM BUILT ENVIRONMENT
ARCHITECTURE / PROPERTY
02 / BRAND REFRESH

Northform

Repositioning and visual identity for a contemporary built-environment brand.

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03
N
FINTECH / DIGITAL NOVA MONEY, MADE CLEAR.
N
£24,680 AVAILABLE
FINANCE / TECHNOLOGY
03 / DIGITAL IDENTITY

Nova

A confident digital-first identity for a finance platform built around simplicity.

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09 COMMON QUESTIONS

Before we build your brand.

Clear answers about our branding process, timelines, deliverables and what it’s like to work together.

STILL HAVE A QUESTION? Talk to our team ↗

The exact scope depends on your business, but a typical branding engagement can include brand strategy, positioning, visual identity, logo systems, colour, typography, art direction, brand guidelines and digital applications.

Strategy Identity Guidelines Applications

No. A logo is only one part of a brand identity. We focus on creating a broader system that defines how the brand looks, communicates and stays consistent across different customer touchpoints.

LOGO → IDENTITY → BRAND SYSTEM

Timelines depend on the scope, complexity and speed of feedback. A focused identity project may take several weeks, while a larger strategy, rebrand and rollout engagement will require more time.

01 Discover
02 Define
03 Design
04 Deliver

Yes. Rebranding does not always mean starting again. We can assess what already has value, identify what needs to change and evolve the identity while protecting useful recognition and brand equity.

BEFORE Existing Brand
→
AFTER Strategic Evolution

Brand guidelines can be included within the project scope. They document how your visual identity should be applied so your internal team, marketing partners and future suppliers can maintain consistency.

LOGO COLOUR TYPE IMAGERY USAGE

Yes. Teco Touch can extend the identity into UX/UI design, websites, e-commerce experiences, landing pages and other digital touchpoints, helping the new brand remain consistent from identity through implementation.

BRAND → UX/UI → WEB → GROWTH

Start with a conversation. We’ll learn about your business, current challenges, goals, audience and the scope you have in mind. From there, we can recommend the right branding engagement.

Start a Conversation ↗
AVAILABLE FOR SELECTED BRANDING PROJECTS
STRATEGY / IDENTITY / DIGITAL
10 START A BRANDING PROJECT

Build a brand people remember.

Whether you're launching something new or evolving an existing identity, we'll help turn your strategy into a distinctive brand system built to work across every important touchpoint.

01 Strategy-led
02 Built for growth
03 Ready for digital
YOUR B BRAND
01 IDENTITY
B
DISTINCTIVE / SYSTEM
BRAND SYSTEM Aa
COLOUR
STRATEGY
POSITIONING
DIGITAL ↗
BRAND SYSTEM BUILT TO MOVE
TECO TOUCH Branding & Identity

From the first strategic idea to the final digital experience — make every interaction feel unmistakably yours.

LET'S TALK ↗